Linus is leaving ~$50K/year on the table in welcome-flow revenue.
I want to fix that for you, for free.
We'll Build This Flow In Your ESP. Free.
Our expert designers and tech team will design this entire 8-email flow, build it into your ESP, and split test it against your current welcome sequence.
The 8 emails we wrote for Linus
Click any email to expand the full copy. Subject line, preview text, hero, every module. Production-ready and built to drop into your ESP.
1
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INBOX MODULE
Subject Line: LINUS10 is yours, use it today
Preview Text: $10 off, 14 days to use it
HERO MODULE
Hero Approach: Direct
H1: Ride Every Day
Subhead: Your $10 off is here
Cta Button: Shop Bikes
MODULE 2: TRANSITION COPY
We built Linus for the kind of riding most people forget is possible. A slow morning commute, a stop for coffee, a neighborhood you never would have seen from a car. Use code LINUS10 at checkout, good for 14 days.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Find Your Ride
Dutchi 3i Upright, elegant, built for every block of your commute
Roadster Sport 3i The classic Linus look with a performance edge
Mixte 3i Step-through convenience without giving up stability
Roadster Classic The timeless silhouette at an accessible starting point
Altore 7 Diamond-frame speed for the rider who wants to move
The Market Bag Canvas pannier that carries groceries as well as it carries style
2
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I didn't set out to start a bike company.
What I kept noticing was a gap. Between the bikes people actually wanted to ride around a city and the bikes the industry kept making. Most of what was out there was built for sport: aggressive geometry, gear-heavy, styled for a race course. None of it felt right for just getting somewhere at a human pace.
The bikes I kept coming back to were old ones. European city bikes from decades past. Step-through frames. Upright posture. Built so you could actually see where you were going and maybe even enjoy the trip.
That's what Linus started as. An attempt to bring that feeling back. Bikes that look good enough to lock up outside a cafe. Built well enough to ride every single day without thinking about them.
That's still what we're making.
If you haven't found your bike yet, take a look this week. Code LINUS10 gets you $10 off and is good for the next 14 days. Just our way of saying thanks for being here.
Hit reply anytime if you have questions. I actually read these.
– Adam
Founder & President, Linus Bike
3
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INBOX MODULE
Subject Line: 50 colorways, zero compromises
Preview Text: What makes a Linus different from every other city bike
HERO MODULE
Hero Approach: Curiosity
H1: Not Like the Rest
Subhead: Here's what's different
Cta Button: See the Lineup
MODULE 2: TRANSITION COPY
Most city bikes are either built to go fast or built to look cheap. Linus is neither.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Six Reasons Riders Choose Linus
Infographic: Checklist
- European-inspired design built for California everyday life. A look no mass-market brand owns or even tries to
- Every bike designed for daily use, not just weekend rides. Geometry and components chosen for comfort over a full commute
- 50+ colorways across the lineup, so your bike actually reflects who you are
- A coordinated accessory ecosystem: bags, baskets, racks, and lights that look like they belong on the bike. Because they were designed that way
- A kids line (Lil' Linus) built to the same aesthetic standard as the adult bikes. Classic form, no cartoon branding
- ReSale and Scratch & Dent programs available, because a well-made bike should have a second life
Products Shown
- Dutchi 3i. 9 colorways, the everyday city classic
- Roadster Sport 3i. Performance feel, heritage silhouette
- The Market Bag. Canvas pannier designed to match your bike, not fight it
4
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INBOX MODULE
Subject Line: You browsed but didn't ride yet
Preview Text: Eight days left before it's gone
HERO MODULE
Hero Approach: Direct
H1: Still Thinking?
Subhead: Your $10 off waits
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
Your welcome code LINUS10 is still active. $10 off anything in the store, but only for the next eight days.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Popular Right Now
Rover 9 The versatile commuter for riders who want range without the fuss
Dutchi 3i Step-through comfort in nine colors, the one people keep coming back to
Mixte 3i The frame that splits the difference between sporty and classic
Roadster Classic The Linus look at the most accessible price in the lineup
The Sac Compact handlebar bag that makes every errand easier
The Market Bag Grocery run solved, in canvas and four colorways
5
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INBOX MODULE
Subject Line: Ended up returning the cheap one
Preview Text: How Linus stacks up against the alternatives
HERO MODULE
Hero Approach: Question
H1: Why Not Just Any Bike?
Subhead: Side by side, the answer's clear
Cta Button: See the Difference
MODULE 2: TRANSITION COPY
Most bikes in this price range look fine in photos and disappoint on the first real ride.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Linus vs. The Typical City Bike
Infographic: Table
- Design language | Linus: European-inspired, timeless | Typical: Generic or sport-styled
- Built for daily riding | Linus: Yes. Geometry and components chosen for commutes | Typical: Often optimized for weekend recreational use
- Accessory ecosystem | Linus: Bags, baskets, racks, and lights designed together | Typical: Aftermarket accessories with no visual cohesion
- Color selection | Linus: 50+ colorways across the lineup | Typical: Black, grey, white. Maybe one accent color
- Kids lineup aesthetic | Linus: Classic form, no cartoon branding | Typical: Cartoon-branded or plasticky
- Long-term programs | Linus: ReSale and Scratch & Dent available | Typical: Buy new or nothing
- Price range | Linus: $579–$879 | Typical: Comparable. Sometimes lower, sometimes higher
Products Shown
- Altore 7. Diamond-frame commuter for riders who want to move with purpose
- Roadster Sport 3i. Sport feel, classic Linus lines
6
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INBOX MODULE
Subject Line: 1,200 riders wrote us back
Preview Text: Here's what people say after the first month
HERO MODULE
Hero Approach: Direct
H1: Real Riders. Real Rides.
Subhead: See what they found
Cta Button: Read More Reviews
MODULE 2: TRANSITION COPY
We get a lot of notes from riders after their first few weeks. These are the ones that stuck with us.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: What Linus Riders Say
Infographic: Numbered List
- "I was worried it would be more style than substance. But after six months of daily commuting, this thing hasn't skipped a beat. Solid bike.". Maria T. [quality and durability]
- "The color matching with the accessories is genuinely thoughtful. My basket and bag look like they came with the bike. Couldn't find that anywhere else.". James R. [accessory ecosystem]
- "Spent weeks comparing options at this price. Linus was more expensive than two of the others I was looking at, but the build quality is obvious the second you pick it up.". Dana K. [value justification]
- "Assembly was straightforward. I had it together and out the door in under an hour, which I wasn't expecting.". Chris M. [ease of setup]
- "Had a question about fit before I ordered. Someone actually called me back. That doesn't happen anymore.". Priya S. [customer service]
Products Shown
- Dutchi 3i. The one most reviewers end up on
- Rover 9. The versatile commuter for longer routes
- The Market Bag. The accessory riders mention most
7
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INBOX MODULE
Subject Line: LINUS10 gone after midnight
Preview Text: After that, the $10 off is gone for good
HERO MODULE
Hero Approach: Direct
H1: Last 48 Hours
Subhead: Then LINUS10 is gone
Cta Button: Use It Now
MODULE 2: TRANSITION COPY
Code LINUS10. $10 off your first order. Expires in 48 hours. No extensions after that.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Still Time to Grab One
Dutchi 3i Upright, elegant, nine colors. The one riders keep recommending to friends
Roadster Classic The Linus silhouette at the lowest entry point in the lineup
Mixte 3i Step-through ease without giving up the look of a real bike
Altore 7 For the commuter who wants to actually get somewhere faster
The Sac Handlebar bag that makes quick errands a lot less awkward
The Market Bag Canvas pannier that handles a full grocery run without a second thought
8
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Hey. Just wanted to check in before your welcome code disappears tonight.
No pressure here. If a Linus isn't the right fit right now, that's completely fine. Bikes are a real purchase and I'd rather you take your time than rush into something that doesn't feel right.
But if you've been on the fence. Maybe comparing options, maybe waiting to see if something changes. I wanted you to know the code expires at the end of today. After that it's gone, and I can't bring it back.
If you have questions about fit, frame style, which bike is right for your commute, or anything else, just reply to this. Seriously. I check these.
And if you're already set and just haven't had a chance to order yet: LINUS10 gets you $10 off, and tonight's the last night it works.
Either way, thanks for spending time with us.
– Adam
Founder & President, Linus Bike
Ready to see this live in your ESP?
Let's get your free welcome flow set up →Where most DTC brands leak revenue on email
These are the patterns we see across almost every $100K-$500K/month store before we start working together:
- ✕Most DTC welcome flows cut off after 2-3 emails, right when new subscribers are at peak intent and open rates are highest.
- ✕Relying on discount codes as the primary incentive trains your list to wait for deals instead of buying on brand desire.
- ✕The founder story and origin of the brand gets buried on the about page and never shows up in email, losing the biggest differentiator a small brand has.
- ✕Zero segmentation between first-time buyers and repeat customers, so everyone gets the same generic promo blasts.
- ✕Abandoned cart flows stop at one email. Industry benchmark recovers 2-3× more revenue with a 3-touch sequence layered with real objection handling.
Four pillars. No fluff.
Trust Transfer
Plain text founder emails convert your existing audience trust into buyer confidence in a way designed emails never can.
Layered Objection Removal
Each email removes one specific purchase barrier, so by the final send the only thing left between them and a purchase is inertia.
Controlled Urgency Curve
Discount pressure starts casual and escalates to real scarcity, without training subscribers to wait for the next deal.
Soft Landing
The final email is a personal check-in, not a hard sell. Non-buyers leave the sequence warm for future campaigns instead of unsubscribed.
Real numbers from a real 8-email welcome sequence
Social proof
Nick Yates
Thanks for checking this out. This document will help you build a retention engine that keeps customers buying without burning through margin on discounts.
What I do
- Build email retention systems that generate consistent revenue for ecommerce brands doing $100K-$500K monthly
- Embed myself into your brand voice so every email sounds unmistakably like you
- Create promotional strategies that protect margin while keeping your list engaged year-round
- Design the 30-Day Email Engine, a complete retention foundation with a $25K revenue guarantee
My approach is different. I don't touch generic templates or cookie-cutter campaigns. This is boutique, voice-driven email marketing where I become an extension of your brand for 18+ months on average. No junior copywriters. No bloated agency bureaucracy. Just strategic retention work that CEOs actually care about.
I've helped brands like Ancestral Supplements generate $7.6M in attributed email revenue by focusing on loyalty and LTV, not just broadcast blasts.
Let's get your free welcome flow set up
Pick a time below. In less than 30 minutes we'll get everything we need to get this split test set up in your ESP in less than two weeks.